Artist Uprising
Artist Uprising is a creative studio that transforms both physical and digital spaces through art, murals, 3D installations, environmental design, branding, and more. During my time with the studio (2023-2024), I contributed to design retainer projects, large-scale creative initiatives, and various in-house marketing and branding efforts, enhancing client experiences and internal branding.
Date of involvement: 2023-2024
industry: creative agency
locations: richardson, usa
Project Overview ↘
This case study highlights my key contributions to Artist Uprising's internal branding efforts, including the creation of the Little Blue Book marketing booklet, a comprehensive digital brand book, and a series of one-off flyers. These projects were focused on refining and streamlining the studio’s internal marketing communications, ensuring consistency across all visual and branding elements.
The Challenges
Managing diverse feedback from multiple team leaders.
Effectively communicating the newly refined branding to all teams for consistent implementation.
The Solutions
Evaluated and synthesized feedback from various authorities to select the most effective solutions, presenting these with rationale to align the team.
Created a comprehensive and accessible digital brand book, which linked all new digital files for easy reference and implementation.
Efficiency and Impact: The Brand Book ↘
With guidance from leadership, I contributed to the design and organization of the Little Blue Book marketing booklet, which effectively showcased Artist Uprising’s mission and services to potential corporate clients. This project not only highlighted the studio's unique offerings but also served as a vital tool for business development.
Additionally, I created a series of one-off flyers, which you can see in the collage of images below, further enhancing our marketing efforts and reinforcing the brand’s visual identity.
Lessons in Collaboration and Growth ↘
Transitioning from a freelance career to working within an agency environment at Artist Uprising was profoundly rewarding. Collaborating closely with other designers highlighted my passion for team-based work and reinforced my commitment to growing in a collaborative setting. The experience underscored the value of teamwork and continuous learning from peers.
