Center City Family Medicine
Complete Digital Presence Launch – Center City Family Medicine needed to establish their first digital presence and professional branding. What began as a website project evolved into a comprehensive brand launch, including logo design, complete website development, and digital business setup for an established family practice with zero online presence.
Date of involvement: 2023-2023
industry: Healthcare/Family Medicine
locations: new jersey, usa
Project Overview ↘
Working as the sole designer and project manager, I guided this three-month initiative from initial client consultation through final launch. The project required expanding beyond the original website brief to include full brand identity development, business listing management, and digital presence establishment - demonstrating the value of comprehensive strategic thinking in client relationships.
The Challenges
Building trust and clear communication with a client who had limited technical knowledge and needed guidance through the digital branding process.
Creating compelling website content and visuals with minimal client-provided materials beyond office photos and headshots.
Managing all business operations independently while maintaining professional client experience.
Adhering to timeline commitments while accommodating Dr. Garcia-Marotta's demanding medical practice schedule and limited availability for feedback sessions.
The Solutions
Established structured milestone-based meetings with flexible timelines (ranging from one to three weeks), using Zoom for real-time design reviews paired with Dropbox file sharing for independent review, ensuring the client felt supported throughout the process.
Developed alternative content strategies and sourced appropriate supplementary materials while working within the existing photo assets to create a comprehensive, professional website experience.
Implemented professional systems including DocuSign for contracts, Wave for invoicing and financial tracking, and Asana for project management, ensuring seamless client experience despite being a solo operation.
Maximized meeting efficiency by consolidating discussion topics and providing clear progress updates, while maintaining flexible scheduling and proactive communication including reminder messages and confirmation protocols.
Honoring History While Building Digital Presence ↘
The brand identity drew inspiration from the practice's existing business signage, incorporating consistent colors to establish visual continuity while developing a complete brand system including logo design and brand guidelines. This approach honored the established practice's history while creating a cohesive digital-first brand presence.
Complete Digital Business Launch ↘
Beyond the website and branding, I handled complete digital business setup including Google Business account creation and updating outdated Bing business listing information. The comprehensive launch resulted in the practice's first professional online presence, enabling community members to easily locate and contact the practice, understand their Spanish-language services, and learn about their medical specializations. The enhanced digital presence contributed to increased business success and better patient connection within the local community.
