Center City Family Medicine
Center City Family Medicine is a newly established private practice in Paterson, NJ, founded by Dr. Ylonka Garcia-Marotta. Serving a predominantly Latino community, the practice sought a strong online presence and a cohesive brand identity. I was brought on to design their website, develop a new logo, and create a few email advertising graphics, ensuring the brand reflects their values of care, trust, and community connection.
Date of involvement: 2023-2024
industry: medicine
locations: new jersey, usa
Project Overview ↘
The client, with no prior online presence, required a complete digital setup, including a new website, logo design, and Google Business profile optimization. The goal was to create a clean, professional, and approachable brand image that reflected the family-oriented nature of the practice.
The Challenges
Adhering to the timeline, given Dr. Garcia-Marotta’s demanding schedule and limited availability for feedback.
Obtaining specific photographs and content required for the website.
The Solutions
Maximized the effectiveness of each meeting by consolidating topics and clearly communicating progress, considering the client’s busy schedule
Provided alternative content solutions when the client was unable to supply specific images, ensuring the website met her expectations.
A Compassionate Digital Presence ↘
Drawing inspiration from the client's existing business sign, we incorporated consistent colors to establish brand continuity. The website was designed to provide essential information for new patients, ensuring a user-friendly experience while highlighting the practice’s values of care and trust.
Flexibility Meets Efficiency ↘
While I had worked on countless website projects in prior freelance work, this one taught me the importance of flexibility and proactive problem-solving when clients face challenges in meeting deadlines or providing necessary materials. Going the extra mile to accommodate a client's busy schedule can significantly enhance their experience and contribute to their business's success, which in turn, positively impacts my business reputation.
